I’m a creative lead passionate about shaping bold brand experiences across digital and physical platforms.

With over seven years of experience across publishing, digital, branding, and advertising, I currently lead the Commercial and Marketing Design team at Hearst UK. I manage and mentor a team of five designers alongside freelancers, and oversee creative delivery for titles including Harper’s Bazaar, ELLE, Cosmopolitan, Esquire, and more.

My current work focuses on collaborating across commercial, marketing, and events to produce content through the lens of our editorial brands. This spans a wide range of platforms and formats, with a strong focus on dynamic paid media. I create co-branded, commercial-facing content across Meta, TikTok, and YouTube, as well as OOH campaigns, broader marketing campaigns, and event collateral. This includes everything from interactive display and branded editorial to AR filters, video graphics, and co-branded print.

Before joining Hearst, I worked across London and New York with agencies and brands including Shed, Laird + Partners, We Are BMF, Superfine! Art Fair, Pop Up Mob, and Duchene Design. During that time, I delivered projects ranging from luxury fashion campaigns for brands like Tommy Hilfiger and Tiffany & Co, to hospitality brands including W Hotels, Moxy, and Accor, as well as sustainability and beauty brands such as BYBI Skincare, RAIZE, and Shelly Beauty. These experiences gave me a strong foundation in branding, packaging, digital campaigns, and creative strategy across a wide range of industries.

I specialise in connecting creative strategy with execution. I focus on improving workflows, introducing automation and templating where it adds value, and collaborating closely with editorial, marketing, commercial, and paid media teams. I’m motivated by developing ideas that elevate brand storytelling while delivering meaningful impact.

Contact

Please email me at mduchenedesign@gmail.com if you’d like to chat!