I’m a creative lead passionate about shaping bold brand experiences across digital and physical platforms.

With over a decade of experience spanning global agencies, lifestyle brands, and media powerhouses, I thrive at the intersection of branding, design leadership, and digital innovation.

Born and raised in Belgium, I studied Creative Advertising and Interactive Media at the University of Miami, where I graduated as a Top 6 Portfolio of the Year finalist. My career began in New York City, collaborating with world-renowned brands such as Ellen DeGeneres, Tiffany & Co., Tommy Hilfiger, Revlon, Toyota, and W Hotels, while working within leading agencies like Laird+Partners, Pop Up Mob, and We Are BMF.

After relocating to London, I expanded my scope at Shed, a branding and interior design studio, where I led multidisciplinary projects spanning branding, packaging, campaigns, and spatial design. From there, I transitioned into freelance, partnering directly with clients to develop end-to-end brand identities.

Today, I lead as Senior Commercial Designer at Hearst UK, managing a team of designers while driving high-impact creative for some of the world’s most influential media and lifestyle brands. My leadership style blends hands-on design craft with strategic direction, nurturing teams to deliver work that is both innovative and effective.

Contact

Please email me at mduchenedesign@gmail.com if you’d like to chat!