CELLULAR GOODS x ELLE & ESQUIRE CAMPAIGN
The aim was to bring awareness to the full range of products for Cellular Goods and to incentivise to shop. Three different interactive superheros with hotspots, animation and CTA’s for the user to be directly directed to shop on the Cellular Goods website. The three different creatives target difference things: one male focused, one female focused, and one overall product range focused.
Client: Cellular Goods
Worked at Hearst UK
Team: Project Manager - Tabitha Corsin
Deliverables: 3x Interactive Superheros for Men’s Health, Women’s Health, ELLE and Harper’s Bazaar.
SUPERHERO 1 - MALE FOCUSED
SUPERHERO 2 - FEMALE FOCUSED
SUPERHERO 3 - PRODUCT RANGE FOCUSED