Digital Designer in the commercial team, working on branded content for Harper’s Bazaar, ELLE, Cosmopolitan, Esquire, Men’s Health, Women’s Health, Good Housekeeping, Red, Digital Spy, and more.
Products worked on:
Rich media, interactive banners, animated videos/engagement posts, sponsored carousels (animated and static), instant storefront, video graphics for long form videos, event banners and collaterals (print and digital), miniscroller ad, interactive article comps, and finally dabbled in a little bit of AR.
Some notable clients include: Google, Vivienne Westwood, Volvo, Lululemon, H&M, Garnier, Philips, KIA, Malfy Gin, Issey Miyake, and more (for U.K. and global campaigns)
Skills:
- Animation (After Effects and Premiere)
- Celtra (Rich Media)
- Layout composition (Photoshop, Illustrator, Indesign)
- Management softwares: Jira and Confluence
VIVIENNE WESTWOOD X SPECSAVERS CAMPAIGN
The objective of this campaign was to showcase the Vivienne Westwood eyewear collection available exclusively at Specsavers. The goal was for the target audience to be aware of the range of the stylish frames available, and for them to click through to see the product range or visit a store to purchase a frame. This was done through dynamic and elevated branded content that ran as sponsored posts on Harper’s Bazaar and ELLE.
Client: Specsavers & Vivienne Westwood
Worked at Hearst UK
Deliverables: 2x animated short form videos, 2x carousels for Harper’s Bazaar and ELLE.
“My style ethos: Louisa Hatt” - animated short form video for ELLE using shoot assets. Went live as a sponsored post on Facebook and Instagram.
“Why we’re obsessed with Vivienne Westwood at Specsavers Collection” - animated short form video for Harper’s Biazaar. Went live as a sponsored post on Facebook and Instagram.