ESQUIRE X WOODFORD RESERVE
The goal of this campaign was to celebrate cinema’s most stylish on-screen cocktail moments while positioning Woodford Reserve as the definitive whiskey behind these iconic serves, driving awareness and relevance during Old Fashioned Week in November, and inspiring consumers to recreate these timeless drinks at home. Through an engaging and visually rich parallax experience spotlighting famous film cocktails reimagined with Woodford Reserve, and combining cinematic references, indulgent close-ups and step-by-step recipes, we created a premium sensorial journey designed to captivate audiences, elevate brand desirability and drive consideration and purchase.
Client: Woodford Reserve
Worked at Hearst UK
Team: Editor - Jamie Carson, Project Manager - Dominique Marchi
Deliverable: A parallax article - live article link here
THE PROCESS
This article was supported by a dedicated in-house shoot delivered in close collaboration with the client. I developed the parallax product-appearing effect as the core interactive feature, designing the experience so that key elements would reveal themselves seamlessly as the user scrolled. Knowing this would be central to the execution, I attended and helped direct the shoot to ensure we captured exactly what was needed to achieve the effect, including clean background plates both with and without props to enable smooth transitions. I also planned and shot GIFs for the recipe cards to enhance the sense of craft and movement within the piece. Working closely with the art editor, photographer and project manager, we carefully aligned creative and technical requirements on set. The result was a very happy client and strong engagement metrics, with high dwell time demonstrating that readers were scrolling through and actively interacting with the experience from start to finish.